You Can Sit With Us: LIAV
You can sit with us: Getting to know….
First off, we think you’re fabulous.
The feeling couldn’t be more mutual. The Wedding Club has such a magical feel and every single member of the team is wonderful in their own way!
When did we become wedding industry besties?
It really goes back to when I first walked in as a bride, before we even considered LIAV as part of the picture. TWC was the first bridal boutique I visited, and it completely set the tone – the experience felt so considered, and I instantly felt sooo comfortable with the team. It stayed with me afterwards in a really positive way, and I came back a few months later and found my perfect second dress!
Since then, things have naturally evolved on both sides, and it felt like the perfect moment to bring it together. We both recognised that brides shouldn’t have to guess how their jewellery will look with their dress – especially as jewellery is such a key part of the look – and that they should be able to see it all come together in one place. And that’s really how we became true besties.
We love your company’s ethos, tell us more.
LIAV was created to offer fine jewellery that feels modern, wearable, and emotionally lasting.
Everything at LIAV is designed to sit between everyday and forever. That’s my whole thing. Jewellery should be part of the smaller moments as much as the big ones – so these are the pieces that you choose for your wedding, but will continue to wear long after. I’ve always loved the idea that fine jewellery should just fit into your life, rather than sitting outside of it, and that when you put it on, it should always give you that ‘yes’ feeling – in the same way as a wedding dress does!
At the core of everything, I’ve always wanted it to be an approachable thing. Fine jewellery can feel quite closed off, and a little intimidating for some people – and I think that’s wrong, especially for brides who may be making this sort of purchase for the first time. There’s nothing more exciting to me than finding the perfect piece for my clients, knowing they’ll love it for years and years. I’ll always be transparent about what can and can’t be done.
Do you have any fashion or beauty rules?
Wear. Diamonds. Every. Day. Trust me.
What do you bring to a bride’s day that others cannot?
A sense of continuity.
Our pieces aren’t just for the wedding day, they become part of your everyday life afterwards. There’s something really special about wearing the same diamonds on a random Tuesday that you wore when you got married.
At the same time, bridal jewellery is such a big part of the overall look, and it’s often something brides don’t get to properly visualise beforehand. Being able to see everything together- the dress, the jewellery, the full feel, makes such a difference to how it all comes together, and that’s something I really wanted to bring into the experience as a bride.
You inspire us. What inspires you?
Real life, more than anything.
I think there’s something really interesting about the in-between moments, not the big, obvious ones, but everything around them. Those seemingly small, everyday moments quietly shape so much of our lives. I think we should appreciate the beauty of those moments just as much as the big ones, and I see jewellery as an opportunity to connect those moments and bring something special into the everyday, not just reserve it for one occasion.
Which is why I always say to brides… choose a piece you’ll wear for the first time on your wedding day, but one you’ll keep reaching for long after!! If it’s special and makes you feel amazing, don’t keep it in a box!
A tip for brides before, during and after their wedding.
I haven’t had my wedding yet, so I’m very much going through it alongside you! But what I’d say so far from my own experience..
Before: Wear in your wedding shoes, choose jewellery that you will definitely be able to rewear, and most importantly, when the stress of wedding planning gets on top of you, just remember – you get to marry the love of your life, and that’s the MOST important thing. It’ll ground you and take some of that stress away.
During: I’ve heard a lot of brides saying that their biggest regret after their wedding is that a huge chunk of the night was spent without the person they’ve just married because of all of the chaos around them, getting caught up in other conversations or distractions. Spend time with the people you love of course, but do it together and don’t leave each other’s side! This is your day together as a unit and you want to have all the same memories as each other!
After: Don’t put your jewellery in a box. It wasn’t made to live there. Wear it, enjoy it, and use it as a reminder to remember how special you felt on your wedding day…we should all take some of that good wedding energy into our everyday lives!
Where can we find you?
Online at liavjewellery.com, Instagram @liavjewellery and in person at The Wedding Club where you can try on our core bridal collection!
