Our Showrooms: No. 4, Knightsbridge

May 21, 2025 | Tags: , ,

It’s official!

In addition to our wedding dress stores, we are excited to announce the opening of a new bridal concept store, which puts the emphasis on everything but the main dress. The new store is located just three doors down from our flagship showroom at 10 Yeomans Row, Knightsbridge, making it the ultimate in convenience for our brides. 

Freya Rose Heels

At 4 Yeomans Row, we have a selection of outfits for the civil ceremony; mini dresses for the party; robes and loungewear for getting ready in; and all other essential accessories, such as bridal shoes and bridal jewellery.  No.4 offers brides the opportunity to complete their wedding list essentials all in one place.  

Wynnie Tam Tam London Candle 

Not only that, No.4 will also hold a variety of pop-ups and events, showcasing designers and our partners from all over the world. This will allow brides to fully immerse themselves in the excitement leading up to and throughout their wedding journey!

The first of these events is a very special European debut pop-up from the sought after Australian bridal brand Lillian Khallouf, featuring her first ready to wear bridal collection.

With the emphasis on structured mini & midi dresses, the designer has created a collection of luxury yet affordable styles using silks, velvets and featuring fringe and lace detailing. Each one truly is a work of art. The Lillian Khalouf signature lies in considered simplicity, a sculptural fit, and the belief that clothing should feel as powerful as it looks. See more HERE.

19 May – 1 June | No.4 Knightsbridge 

Call 0121 440 8276 for more information and/or to book an appointment

Whether brides want to pop in or secure a private appointment, our expert stylists are on hand ready to offer a first class personal shopping experience to source all that a bride needs to look good for every aspect of the wedding celebrations. From hen do to honeymoon, our team will help curate dream visions, and with over twenty years in the industry, we have some fantastic recommendations & contacts ready and waiting.

Halo & Co Headpiece 

We encourage walk-ins to come and browse the rails, scan the shelves and be part of The Club.

Currently stocking: Nicole & Felicia, Viktor & Rolf, Halo & Co, Identity Lingerie, Freya Rose, Choose Love, Ardere & Winnie Tam Tam London.